Catch Up On THE DOWNLOAD

How to Market Your Business Without Becoming a Slave to Social Media
Social Media, Digital Marketing Lauren Goodwin Social Media, Digital Marketing Lauren Goodwin

How to Market Your Business Without Becoming a Slave to Social Media

Before the age of “like, share, comment,” businesses thrived through good old-fashioned networking, community building, and strategic outreach. These tactics still work today—they just need a modern twist. Let’s explore how you can market your brand authentically without feeling like you’re selling your soul to social media.

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Choosing the Right Email Marketing Platform: A Breakdown of Mailchimp, Salesforce Marketing Cloud, Klaviyo, and Flodesk
Email Marketing Lauren Goodwin Email Marketing Lauren Goodwin

Choosing the Right Email Marketing Platform: A Breakdown of Mailchimp, Salesforce Marketing Cloud, Klaviyo, and Flodesk

Email marketing is far from dead. In fact, it’s one of the most effective ways to drive sales, nurture customer relationships, and keep your brand top of mind.

Today, we’re breaking down four popular platforms—Mailchimp, Salesforce Marketing Cloud, Klaviyo, and Flodesk—to help you choose the one that aligns best with your business needs.

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I Tried Feedbird, So You Don’t Have To: An Honest Review of Their Email Marketing Services
Email Marketing Lauren Goodwin Email Marketing Lauren Goodwin

I Tried Feedbird, So You Don’t Have To: An Honest Review of Their Email Marketing Services

As a startup founder, I get it—time is precious. You’re not a copywriter or a graphic designer, but you know email marketing matters. With so many all-in-one solutions like Feedbird, it’s tempting to outsource email tasks at an enticing price. But do these services deliver?

To save you the effort, I tried Feedbird’s email marketing myself.

Here are my findings and why: if you’re serious about impactful emails, you might want to think twice.

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