FRACTIONAL ECOMMERCE LEADERSHIP
Step out of running e-commerce.
Stay in control.
Lauren Goodwin, Principal
Meet Your OPERATING PARTNER
I’ve led ecommerce for Honest, Proudly, Revlon, bareMinerals, Rebecca Taylor, and Harry Winston.
Now I bring that same operating discipline to founder-led beauty, fashion, and CPG brands doing $2M+ — as one accountable partner, not another vendor to manage.
I advise on where to invest, what to prioritize, and how the work gets resourced and executed — then stay accountable for performance against the business goals.
Stop struggling to launch and manage your website and digital marketing.
I’ll handle the strategy & execution while you focus on your business.
It’s time for less stress and more sales.
A Taste Of WHAT I OFFER
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I’ll work with a team of talented designers, developers, and copywriters to launch or redesign your e-commerce website.
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As a certified Klaviyo marketer, I’ll handle everything from email setup and designs to monthly reporting.
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I provide overall e‑commerce strategy through forecasting, reporting, conversion rate optimization, and guidance on marketing channels, budgets, and agency partnerships.
Select ACHIEVEMENTS
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![Perfec Tone]()
Perfec Tone
I generated $83K in email marketing revenue, accounting for 51% of total monthly revenue within 2 months.
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![Merle Norman]()
Merle Norman
I grew Merle Norman’s DTC sales by 32% by elevating their online brand presence and launching new digital marketing programs.
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![Rebecca Taylor models]()
Rebecca Taylor
I grew Rebecca Taylor’s email active list by 37%, email sales by 20%, and email conversion rate by 31% YOY.
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![Juicy Couture Beauty]()
Juicy Couture Beauty
I launched JuicyCoutureBeauty.com in less than 2 months in Oct 2018, generating $100K+ by EOY.
TESTIMONIALS
Let’s WORK!
Are you ready to launch your site or new digital marketing program but have questions? Reach out below. Let’s start transforming your business.
Top Qualities: STEADFAST. INTELLIGENT. SOLUTION-ORIENTED
“…[Lauren] effectively scaled the organization's e-commerce business by using a diverse array of skillsets in branding, digital marketing, technology, and creativity. ”
Michael Pendleton, Global Marketing Executive at Merle Norman
“The automated flows [Lauren] implemented—such as welcome series, cart abandonment, and post-purchase follow-ups—significantly boosted customer engagement. As a direct result, we saw a noticeable increase in orders, proving the effectiveness of their strategies.”
Teneya Gholston, Owner of Texture Crush
Service: Email Marketing
“What made our conversation exceptional was it felt like you got into the trenches with me, met me where I was, and helped me see a path forward with everything I shared coupled with your knowledge and expertise.”
Niti S, Bespoke Card Designer
Service: Clarity Call
"She's always one of the first people I reach out to when I need to brainstorm ideas or tackle complex challenges in life or work. Her pragmatic advice and insightful perspective consistently open my eyes to new possibilities and ways of thinking."
Leah S, Entrepreneur
Service: Clarity Call