I Tried Feedbird, So You Don’t Have To: An Honest Review of Their Email Marketing Services

As a startup founder, I get it—time is precious. You’re not a copywriter or a graphic designer, but you know email marketing matters. With so many all-in-one solutions like Feedbird, it’s tempting to outsource email tasks at an enticing price. But do these services deliver?

To save you the effort, I tried Feedbird’s email marketing myself.

Here are my findings and why: if you’re serious about impactful emails, you might want to think twice.

Feedbird’s Email Marketing Services: The Ups and Downs

Feedbird promises affordable, efficient email marketing, boasting sleek templates and speedy turnaround times. Initially, the $159/month price for two emails sounded great, but soon, challenges emerged.

Pros:

1. Budget-Friendly: Their pricing appeals to startups strapped for cash.

2. Sleek Designs: The templates are visually striking, with clean and modern aesthetics.

Cons:

1. AI-Crafted Copy That Needs a Human Touch 

   It felt like ChatGPT drafted the copy with little oversight. While I embrace AI in my work, refining the tone and avoiding generic phrases is crucial. I spent too much time getting Feedbird to drop bland buzzwords like “Elevated” and “Stylish.”

2. JPEG-Only Emails  

   Instead of using HTML, Feedbird relied on full-JPEG designs, which posed several problems:

   - Accessibility Hiccups: Screen readers struggle to interpret JPEGs, sidelining users who depend on them.

   - Mobile Glitches: Full-image emails often fail to render correctly on various devices, ruining the user experience.

   - Limited Editability: If you need last-minute changes, you’re stuck with the original JPEG, which is frustrating, especially with their AI-generated copy that often needs tweaks.

3. Longer Turnaround Times 

   Initially, turnaround times were decent, but soon, I faced waits of up to a month for just a couple of emails—a nightmare for businesses that need their emails as soon as possible.

4. Limited Communication

   While trying to keep costs down, their communication method was confined to messaging in their portal. Sometimes, a quick call clears things up faster than endless online chatting.

Why My Email Marketing Services

With a commitment to quality and collaboration, my services offer a refreshing change. Here’s what sets me apart:

1. Tailored, Brand-Centric Copy 

   I use AI as a springboard, but the real magic happens in refinement. Your emails get engaging, authentic copy that matches your brand’s voice—all the personality, none of the tired phrases.

2. HTML Emails Done Right 

   I prioritize HTML templates with images, ensuring:

   - Accessibility: Emails that work for everyone, including those using screen readers.

   - Editable Content: Easily tweak text for timely changes and promotions.

   - Responsive Layouts: HTML frameworks adapt seamlessly to any device.

3. Efficient Turnaround 

   With all the necessary inputs, I deliver four emails in about 14 days—often ahead of schedule! This gives us ample time for feedback and adjustments.

4. Comprehensive Support at a Value 

   My services cost $300 for two emails and $560 for four. Yes, it's more than Feedbird, but you get unlimited calls and dedicated support to ensure every email meets your vision—and you receive actionable insights that boost your results.

Is It Worth the Investment?

While Feedbird’s low price may catch your eye, consider what you get: generic content, a large uneditable JPEG, and glacial turnaround times. In contrast, I offer a dynamic, personalized approach that prioritizes your brand’s unique voice and needs.

Ready for Emails That Truly Reflect Your Brand?

If you want email marketing that does more than look good—emails that engage, resonate, and truly represent your brand—let’s connect!