Perfec Tone

Challenge

The Director of Marketing needed help with email marketing, as the brand was only sending one email per month.

Frequent out-of-stock issues limited campaign opportunities.

The brand has many email lists in its account.

Solution

• Consolidated 18 lists into one master list with over 52K contacts for improved segmentation and engagement.

• Optimized content strategy with visually compelling designs and targeted messaging.

• Refreshed key email flows, including welcome, back-in-stock, and abandoned cart sequences, and sent strategic campaigns to drive revenue despite inventory challenges.

Results

• Email marketing generated $83K in March, accounting for 51% of total monthly revenue.

• Back-in-stock email alone contributed ~$20K in revenue.